Ford, 1903-2003 : The European History - Livre
| Auteur(s) | Hubert Bonin, Yannick Lung, Steven Tolliday |
| Édition | La Plage |
Le résumé
Ford Motor Company is a global giant. It pioneered
mass production and the global multinational
corporations. "Fordism" is a symbol of the modern age. In this book, produced in Ford's centenary year, an international team of independent researchers
explores Ford's European history and presents new
analyses of its dynamics and significance. Second volume looks at Ford's European history across a hundred years and a dozen countries. It looks at Ford in face of national rivalries, economic integration, depression, dictatorships and wars. The national histories, written by a team of international researchers, complement the broader thematic studies in volume One.
mass production and the global multinational
corporations. "Fordism" is a symbol of the modern age. In this book, produced in Ford's centenary year, an international team of independent researchers
explores Ford's European history and presents new
analyses of its dynamics and significance. Second volume looks at Ford's European history across a hundred years and a dozen countries. It looks at Ford in face of national rivalries, economic integration, depression, dictatorships and wars. The national histories, written by a team of international researchers, complement the broader thematic studies in volume One.